Attracting corporate bookings for your short-term rental involves implementing strategies to make your property appealing to business travellers.
Here are some tips to help you get more corporate bookings:
Highlight business-friendly features
Emphasise features that cater to business travellers, such as a dedicated workspace, high-speed Wi-Fi, and amenities like printers or scanners. Go the extra mile by including your Wi-Fi speed in your listing.
Professional listing photos
Ensure that your listing photos showcase the professionalism and comfort of your property. Highlight key features that make it suitable for business stays – including a desk and comfortable chair. The importance of great photography can never be understated, as we outline in detail in our free e-book for hosts and property managers.
Offer long-term discounts
Many corporate travellers may require extended stays. Consider offering discounts for longer bookings to make your property more attractive to those on business assignments.
Provide flexibility in check-in and check-out times to accommodate varying business schedules. This can be a significant advantage for corporate guests with specific arrival and departure requirements.
Respond promptly to inquiries and messages. Corporate travellers often appreciate efficient communication, especially when planning work-related trips.
Business traveller-friendly amenities
Consider providing amenities that cater to business travellers, such as an iron and ironing board, a well-equipped kitchen for quick meals, and a comfortable desk or workspace.
Safety and security measures
Highlight safety and security features of your property, such as secure access, well-lit common areas, and any surveillance systems. Business travellers often prioritise safety.
Local business information
Provide information about local businesses, conference centres, and transportation options in your guest guidebook. This helps corporate guests navigate the area more efficiently.
Offer corporate packages
Create special packages or rates specifically designed for corporate travellers. This could include perks like complimentary breakfast, parking, or access to nearby business facilities.
Partnerships with local businesses
Establish partnerships with local businesses or corporations. For example, you could offer exclusive discounts to employees of certain companies or collaborate with local conference organisers. Contact local businesses to highlight your property and let them know it is suitable for corporate guests.
Participate in corporate housing platforms
List your property on corporate housing platforms that specialise in accommodating business travellers. These platforms may attract professionals seeking short-term furnished rentals for work assignments.
Request reviews from previous corporate guests
Positive reviews from previous corporate guests can boost your property's credibility among business travellers. Encourage guests to leave reviews specifically highlighting their experience as business travellers.
Join business travel programmes
Explore partnerships with business travel programmes or platforms that connect hosts with corporate travellers. These programmes often cater to professionals seeking accommodation for work-related trips.
Promote proximity to business hubs
If your property is near business districts, conference centres, or corporate offices, highlight this proximity in your listing to attract guests with business-related travel needs.
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