Maximising bookings during the shoulder season (the time between peak and off-peak travel periods) can be challenging but offers significant opportunities for short-term rental owners to maintain steady income. Here are 10 tips to help you fill your rental during these periods.
Offer special promotions and discounts
Create limited-time offers or discounts for longer stays during the shoulder season.
Consider running early bird specials or last-minute deals to attract spontaneous travellers.
Highlight local events and attractions
Research local festivals, fairs, and events happening in your area and promote them in your listing descriptions and social media channels. In the UK, Christmas markets are especially popular this time of year.
Tailor your rental’s messaging to appeal to attendees.
Adjust your pricing strategy
Use dynamic pricing tools like Beyond to stay competitive and adjust your rates to match market demand.
Be flexible with your pricing during slower weeks but highlight added value, such as amenities or packages, to justify rates.
Leverage your email list and direct marketing
Send newsletters to past guests with exclusive offers for shoulder season stays.
Create loyalty discounts or perks for repeat guests to encourage bookings.
Enhance your listing descriptions
Update your listings to showcase shoulder season perks, such as milder weather, fewer crowds, or seasonal amenities (e.g., cozy fireplaces or scenic fall views).
Include phrases like “escape the peak season rush” or “perfect for a quiet retreat.”
The OTAs – like Airbnb and Booking.com – reward hosts who keep updating their listings with relevant content.
Focus on unique experiences
Partner with local businesses to offer special experiences, such as guided tours, cooking classes, or wine tastings.
Highlight these experiences in your listing to add appeal for guests looking for unique stays.
Optimise your photos and visual content
Update your property’s photos to reflect different seasons, such as cozy autumn decorations or festive decorations.
Include photos of nearby attractions that are especially appealing during the shoulder season.
Expand to new platforms and channels
Diversify where your rental is advertised by using multiple OTAs.
Promote your property on social media platforms and travel groups (Facebook can still be very useful here) to expand your reach.
Encourage longer stays with flexible policies
Offer discounts for extended stays and promote remote work features (e.g., high-speed Wi-Fi, dedicated workspace).
Be more lenient with cancellation policies to encourage bookings from those hesitant to commit.
Personalise the guest experience
Create customised packages for special groups like families, couples, or solo travellers.
Add thoughtful touches such as a welcome basket with seasonal treats or personalised recommendations for activities.
What are you doing to keep your calendar occupied this shoulder season? Let us know in the comments.
Comentarios