Ashley’s piece illustrated the potential switch of landlords from the private rented sector to short-term rentals. Since January 2018, the number of properties listed on Airbnb and Vrbo in the UK has increased from 243,599 to 437,321. During that period, the number of booked listings has increased broadly in line with the available nights, while occupancy rates have remained at about 80% – stats which suggest the UK market is not suffering the effects of saturation.
In terms of revenue, the figures were striking. The average daily rate has increased from around £120 per night to just under £180, while monthly revenue in July 2023 topped £1 billion – which was more than double the amount earned from UK listings in the same month in 2018.
After posting about this on LinkedIn, AirDNA replied and said the data covered all listings on Airbnb and Vrbo, including private and shared rooms. The figures (243,599 and 437,321) reflected total visible listings – much fewer properties are regularly available to book.