With the rise of remote work, more travellers are embracing the digital nomad lifestyle, blending work and exploration. For short-term rental (STR) hosts and property managers, this growing market represents an exciting opportunity to attract guests who are not only looking for a place to stay but also a productive space to work. Here’s how to make your property digital nomad friendly and stand out in the competitive rental market.
1. High-speed, reliable Wi-Fi
The top priority for digital nomads is fast, stable internet. Without it, they simply can’t get their work done. Consider investing in a high-speed internet package (ideally 100 Mbps or higher) to meet the demands of video calls, uploads, and downloads. Conduct regular speed tests, and prominently display the Wi-Fi speed in your listing. Consider setting up a back-up Wi-Fi router or mesh system to eliminate dead zones, especially in larger properties.
2. Dedicated workspace
A well-designed, ergonomic workspace is invaluable to digital nomads. Offer a dedicated desk and a comfortable office chair where guests can set up their laptops and focus. For an added touch, include essentials like a desk lamp, charging ports, and even a secondary monitor. Think about lighting too – ideally, the workspace should have access to natural light, but also high-quality lighting for late-night work sessions.
3. Highlight your property’s peace and privacy
Digital nomads need focus and quiet to get their work done. If your property is in a quiet area or has noise-reducing windows, mention it. Highlight any quiet spaces in the home where guests can work distraction-free. For properties in bustling areas, consider soundproofing certain rooms or providing noise-canceling headphones.
4. Comfortable, long-term stay amenities
Digital nomads often stay for weeks or even months at a time, so focus on comfort. Include items that make your property feel like home, like cozy furniture, fully equipped kitchens, washing machines, and extra bedding. Many digital nomads also enjoy cooking their own meals, so having a well-stocked kitchen with utensils, pots, and pans is a big plus.
5. Flexible check-In and check-out times
Remote work schedules can vary by time zone, making flexible check-in and check-out options especially valuable to digital nomads. If possible, accommodate guests arriving late at night or leaving early. Automated self-check-in options like keyless entry are also appreciated, as they make arrival seamless regardless of the hour.
6. Offer weekly or monthly discounts
Digital nomads often look for extended stays, so offering weekly or monthly discounts can help attract these guests. A discounted rate shows your willingness to accommodate longer stays and can help your listing stand out in the search results. Ensure these discount options are clearly visible on your website or booking platform of choice.
7. Highlight nearby coworking spaces and cafés
Some digital nomads prefer working outside of the rental for a change of scenery, so create a guide that includes nearby coworking spaces, libraries, and Wi-Fi-friendly cafes. Include details like the distance, Wi-Fi quality, opening hours, and the overall ambiance of these spots.
8. Emphasise accessibility and transport options
Digital nomads often explore cities between work hours, so easy access to public transport is a plus. Highlight nearby metro stations, bus stops, or any walkable areas. Provide information about bike rentals or parking if your property is more remote, so guests can have flexible transportation options.
9. Tailored tech amenities
Providing the right tech accessories can make your rental stand out. Consider offering a few of these extras:
Charging stations: a multi-device charging station is helpful for keeping gadgets powered.
HDMI cable or Chromecast: this allows guests to connect their laptops to the TV for presentations or larger screens.
Portable desks or laptop stands: great for guests who prefer working from the sofa or bed.
10. Create a social media-friendly environment
Many digital nomads enjoy sharing their journeys on social media, and they’re likely to appreciate a photogenic property. Consider incorporating a few decorative touches or well-lit spaces that encourage Instagram-worthy photos. A stylish reading nook, a unique view, or colourful decor can all make your property feel more appealing to those sharing content online.
11. Emphasise wellness amenities
For digital nomads balancing work and travel, wellness amenities can make a big difference. Consider offering yoga mats, resistance bands, or an exercise guide so guests can stay active. If you have extra space, set up a designated area for exercise, or highlight local wellness centres where guests can unwind after work.
12. Personal touches and welcome guide
Show your guests that you care about their experience by leaving a welcome note with tips on working remotely from your rental and the local area. Offer a guest book or digital welcome guide that includes everything from troubleshooting Wi-Fi issues to favourite local spots and hidden gems for a quick break.
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