Getting your Airbnb listing to rank higher in search results is crucial for increasing visibility, bookings, and revenue. The world's biggest online travel agency (OTA) has a complex algorithm that considers multiple factors when deciding whether to showcase your rental to potential guests, including photo and listing quality, reviews, how quickly you reply, and much more. If you want to optimise your listing, follow these top 10 tips.
1. Use high-quality photos with SEO-friendly captions to increase Airbnb visibility
Airbnb rewards listings with bright, hi-resolution, and professional-quality photos. A bunch of snaps taken on your phone are not likely to impress the Airbnb algorithm. Stage your property and engage a professional photographer who will take images that stand out. For an extra boost, add captions that highlight your property's features, such as the amenities your target guests are likely to demand.
2. Use a keyword-rich listing title
Your title is one of the first things guests see, and it helps Airbnb understand what your property offers. Include relevant keywords that describe your listing’s unique features. For example: 'Luxury beachfront apartment with pool and sunset views'.
3. Write a compelling and detailed description
Airbnb’s algorithm favours listings with detailed descriptions. Make sure you clearly describe your property, including key features, amenities, and the experience guests can expect. Use bullet points to make it easy to read.
Example:
• Location: steps from the beach, close to top restaurants
• Amenities: fast Wi-Fi, hot tub, fully equipped kitchen
• Experience: perfect for remote work, romantic getaways, or family trips
An extra tip would be to keep updating your content to include details of major events going on nearby. For example, if you're in the UK and Oasis are playing a gig nearby, mentioning the concert in your description will help fans to easily find your rental.
4. Keep your calendar up to date
Availability plays a big role in your ranking. Frequently updating your calendar signals to Airbnb that your listing is active and ready for bookings. If you have open dates, adjust pricing or offer discounts to encourage last-minute bookings.
If you have a minimum stay requirement but find yourself with a night free in between bookings, one hack would be to set this date at a very high rate. That way your availability score is boosted in the algorithm and your average rate on other dates is lower – and Airbnb will reward you for both. Bear in mind, however, that if someone books for an exorbitant price, you will need to manage the booking!
5. Utilise dynamic pricing
A dynamic pricing tool will to keep your rates competitive and ensure you maximise returns when demand is high. Using a tool like Beyond will help get the most revenue out of your rental. What's more, Airbnb rewards listings where the rates are both competitive and regularly adjusted to meet market demand.
6. Ask your guests to give you a five-star review
Guest reviews directly impact your search ranking. Provide an outstanding experience to encourage five-star ratings and follow up with guests after checkout to remind them to leave a review. Respond to all reviews (both positive and negative) to show engagement and professionalism. One of the simplest things you can do to gather more five-star reviews is to simply ask your guests to give you one.
7. Enable instant book
Listings with instant book are favoured by Airbnb’s algorithm. It makes booking easier for guests and increases your visibility in search results. Guests keen to stay at your place might be more likely to make a reservation if their booking can be confirmed immediately.
8. Optimise your amenities and house rules
Airbnb filters search results based on amenities. Ensure you’ve selected all relevant options in your listing, including the likes of Wi-Fi, being pet-friendly, a workspace, and parking. If you offer rare or in-demand amenities, such as a hot tub, EV charger, baby crib, or parking (in city centre locations), mention them in your title and description.
9. Promote your listing on external platforms
Driving traffic to your Airbnb listing from social media, your website, or email marketing signals to Airbnb that your property is in demand. Share your Airbnb link on:
• Social media platforms like Instagram and Facebook
• Google My Business
• Travel blogs and forums
10. Respond quickly to inquiries and booking requests
Airbnb rewards hosts who respond quickly. Try to answer guest inquiries within one hour to improve your ranking. Use automated messaging tools to streamline responses while keeping them personalised. Leading PMS providers like Hostfully, Hospitable, and Hosthub all provide instant messaging features.
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