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Will Airbnb’s celebrity strategy pay off?
First Gwyneth Paltrow, now Ashton Kutcher and Mila Kunis. Airbnb’s ambassador strategy is clear: Hollywood stars offering...
Short-term rentals: The personal touch remains important
Fifteen years ago, Airbnb launched to little fanfare in San Francisco with a USP of offering travellers the chance to lodge with a local...
Are long-term Airbnb listings moving platforms?
Airbnb has achieved strong growth since the onset of the COVID-19 pandemic – but data suggests listings on the site have a shelf life....
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